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SEO Content Writing and Article Marketing Tips

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SEO content writing is the art of writing content for your website and blog. The article marketing tips provided here will enable you to combine effective SEO content with powerful advertising and linking technique that Google likes. First some definitions.

What is SEO Content?

SEO is short for ‘search engine optimization.’ It is critical to your online success that the individual pages on your website and blog are easily scanned by search engine algorithms and that they provide the data essential for indexing, and then the content for an actual listing. It is not the objective here to explain how search engines work and the differences between indexing, listing and ranking – though I will give a brief explanation later.

Let’s just say that these latter three items of vocabulary are presented in increasing order of desirability. Your page cannot be listed without it being indexed, and cannot achieve a high ranking without being listed. I will be using Google as an example of a search engine here because it the most important by far.

Effective SEO content writing can get your web page indexed. Whether it is listed, and the ranking it achieves in that listing, depends not only upon your content, but also on your promotional techniques such as article marketing. Others include author rank (making sure your name is associated with everything you publish online,) social networking activity (particularly with Google+) and links back from other authoritative web pages.

SEO Content Writing

The entire topic of search engine optimization cannot be covered with one article. It will take many articles to explain the workings of SEO in general. This is restricted to SEO content writing, which refers to the content within the ‘body’ section of your web page HTML or source code.

A large part of SEO also lies in the ‘Meta’ data contained in the ‘Head’ section of the source code. The word ‘Meta’ has many meanings, but here it means ‘related to’ or ‘about.’ The Meta data offers information relate to the content of the web page. Examples include the ‘description’ of the content, ‘keywords’ used and the ‘Title’ of the page.

Such data will be displayed on your listing in Google. The title of your Google listing is the content of your ‘Title tag.’ The description is what you write in your ‘Description Meta tag’. In other words, while readers of your web page or blog see only the SEO content writing between the two ‘BODY’ HTML tags, Google users will see only what is contained in your Meta data, between the two ‘HEAD’ tags – until they click the published link when they will see your ‘BODY’ information.

SEO content writing is about providing as relevant information as possible to the subject of your web page. Google judges each page/post in your website or blog on its own merit. Here is what happens when somebody carries out a web search.

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